In this article, we will explore the impact of in various areas of contemporary society. has proven to be a topic of growing interest, capturing the attention of academics, activists, and opinion leaders worldwide. Throughout the pages that follow, we will examine the role that plays in people's daily lives, as well as its influence in fields as diverse as politics, culture, economics, and technology. Through a multidisciplinary approach, we will try to understand the complexity of and its relevance in a global context.