AQuantive
In today's article we are going to delve into AQuantive, a topic that has captured the attention of many people in recent times. Whether for its relevance in today's society, its impact on everyday life or its historical importance, AQuantive has been the subject of debate, interest and study by experts and fans alike. From its origins to its current situation, through its influence in different areas and its evolution over time, AQuantive is a topic that deserves to be explored in detail and exhaustively. In this article, we will delve into its different facets, analyze its implications and discover its true meaning in the current context.
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aQuantive, Inc. was the parent company of a group of three digital marketing service and technology companies: Avenue A/Razorfish, Atlas Solutions, and DRIVE Performance Solutions. Based in Seattle, Washington, the company was founded in 1997. According to Advertising Age magazine, in 2005 it ranked 14th by revenue among advertising agencies worldwide.
On May 18, 2007, Microsoft announced that it would acquire the company for US$6 billion, the largest acquisition in Microsoft's history until its 2011 purchase of Skype. The acquisition closed on August 10, 2007. aQuantive became part of Microsoft's newly created Advertiser and Publisher Solutions (APS) Group.
On July 2, 2012, Microsoft announced that it would take a $6.2 billion writedown, mostly related to the 2007 acquisition of aQuantive.
On February 28, 2013, Facebook announced that it is buying the Atlas Ad Serving technology from Microsoft.
See also
References
- ^ Szalai, Georg (May 21, 2007). "Microsoft pays big for aQuantive". The Hollywood Reporter. Retrieved August 16, 2011.
- ^ Kirk, Jeremy (May 18, 2007). "Microsoft to Buy aQuantive for $6 Billion". PCWorld. Retrieved August 16, 2011.
Microsoft plans to acquire aQuantive for around $6 billion in order to grow its Internet advertising business.
- ^ Sterling, Greg (September 26, 2007). "Microsoft Hoping aQuantive's McAndrews Can Outfox Google". Search Engine Land. Retrieved August 16, 2011.
- ^ David Goldman (2012-07-02). "Microsoft's $6 billion whoopsie". CNN. Retrieved 2012-07-02.
- ^ Mary Jo Foley (2013-02-13). "Facebook Buys Microsoft's Atlas Ad Platform". zdnet. Retrieved 2013-02-13.
External links
- Official website (archive)
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